Exit Surveys are crucial for catchment studies for existing retailers and retail outlets. These surveys which define the profile of the customer will be crucial in determining the Retail Trade Zone which will then assist in the opening of new outlets and shopping centres.

By collecting information on the location of the customer or client, the exit survey can identify the

• the residential location of the customer
• the work place
• where he studies
• which is the preferential location

and based on the parameters most suitable to a service industry, the actual Retail Trade Zone can be identified as seen in the example below